ABOUT COMMERCIAL ACTIVITY ON COMMUNITY-BASED NETWORKS...
There's a danger in generating revenue by including pay-per-
use information on a freenet. What happens to the quality of
the information being provided for free? Will it continue to
be available free of charge, or migrate to pay-per-use? The
feeling is that the proliferation of 1-800 numbers offered by
businesses indicates there is plenty of information they want
disseminated for free, so a deterioration in the quality of
free information on a freenet may not be such an imminent
danger. Canadian freenets haven't yet addressed the issue of
providing gateways to commercial services, but again, this
practice does not necessarily mean the quality of free
information is in jeopardy. On the topic of commmercial
providers vs. FreeNets: one group believed that the two will
not be providing the same services, and information providers
will decide which forum they wish to use. The downside is the
possibility that some of the more exciting applications may
only provide their services over commercial networks.
THOUGHTS ON THE RELATIONSHIP BETWEEN SMALL BUSINESS AND
FREENETS Michael Strangelove expanded on one issue that he
addressed during the plenary about how Freenets can possibly
embrace the business community. One idea that he put out for
discussion was that perhaps the Freenet could allow him and
other small businesses to pay for a dedicated terminal in a
mall that would be accessible to the general public. This
terminal would have a selection on the first menu for access
to the Freenet as well as other information about his company
and other product information. Peter MacDougall, with the NCF
Public Access Committee, indicated that this type of
arrangement would not be in violation of existing policies
and that it would be something that they might consider. Tom
Grundner's remarks last evening on the comparison of Freenet
to the Public Broadcasting System in the US was used as
another example of how Freenet can recognize the support from
businesses. Similar to how a TV program is sponsored in part
by a particular company, the Freenet could indicate the
participation of business in either the development of the
system or in the supply of information. The NCF are currently
doing this to some degree, by displaying the name of the
company that has paid for the phone line when it is accessed
by a user. An example of where it might be acceptable to give
recognition for providing information was given by using a
grocery store as an information provider. If a particular
grocery decided to accept the responsibility for providing
information about produce then they may receive a note in
that section of the forum indicating their participation. ie:
"The Producer has been brought to by So and So's Grocery". A
question was asked about allowing organizations to conduct
business on the Freenet and what would be commercial use and
what would be individual use. Again the grocery store was
used as an example, and acceptable interaction on Freenet
might be an individual placing a grocery order to his local
store. However a definite unacceptable use would be if the
grocery store attempted to advertise special prices on
products over the system. IF THE NCF IS SO POPULAR THEN WHY
NOT CHARGE A FEE AND GIVE BETTER ACCESS? This question
relates mainly to the philosophy and ethics of what the
mandate of a Freenet should be. The policy of the NCF freenet
is that it does not charge for information and it does not
pay for information. The intended purpose of this Freenet is
for community access that is available to everyone and they
do not wish to create different classes of users. Other than
the moral obligations to the principles of Freenet, there are
no real restrictions on such activity. It is possible however
that if a community began charging for access and/or allowing
commercial use, that it may not be accepted as a member of
the international Freenet community through the National
Public Telecomputing Network (NPTN) in the US (or a similar
international organization of this nature that might be
established). It was pointed out that although Freenets are
FREE to use, they are not FREE to run. The organizers of the
Halinet project are planning to have Freenet as part of a
larger system which will have commercial access. There will
not be a charge to access Freenet, but the costs for
commercial use may be used to help subsidize some of the
costs of the Freenet. THE VALUE OF FREENET INFORMATION One
participant said he found it interesting that the focus over
the last two days has been on access isssues, but not on
seeing the commercial potential of information being put on
the freenet. For example, he used the political candidate
postings outlined during the morning Theme Session. These
postings could be of extreme value to political analysts,
over and above the use casual readers can make of them in
deciding for whom to cast their votes. One explanation for
this lack of consideration of the commercial potential is
that freenets tend not to be set up by people from
entrepreneurial backgrounds and as another participant in the
session pointed out, many of the attendees at this conference
are not themselves information providers, but information
users. AH! SWEET REASON! The question of whether you should
expect higher quality information if you pay for it than if
you get it for free led to other philosophical questions: Is
access to information a right or a priviledge? Most agreed
that access to basic information (the example cited was local
government action, including minutes of city council
meetings) is a right, but there is some debate as to where
"basic" information ends and "value added" begins. How much
Internet access can you give your users? Many use freenet as
a gateway to Internet, in order to avoid long distance
charges. At issue is the question of affordability, insofar
as you have to determine whether a user can actually afford
the costs of access. The rule of thumb for libraries seems to
be, "provide as much access as you can" and it applies to
in-house services, as well as to Internet. OPINIONS ON A
WHOLE LOT OF ISSUES... Edmonton considering providing a
special gateway to commercial enterprises that would support
the gateway and pay a fee to the Freenet. The idea of
allowing companies a dedicated line for access to the freenet
was turned down on the basis of the precedent it set and the
fact that this was essentially a commercial service that can
be had elsewhere. As a fund-raiser, offering advertising in
the form of acknowledgement of a company's sponsoring a
phone-line, which dial-up users see when they contact that
line was deemed acceptable. It was recognized that services
such as advertising for hotels and restaurants would
represent a problem for commercial policy. Bu it was
generally agreed that these services had a greater social
service component than commercial component. Advertsing
should not be sold because core services could become
dependeant on a volatile source of funds, ie. bad "press" on
the net equals a pulling of sponsorship. Commercial policy
will have to be flexible across Freenets; particlualrly in
the north where large corporations (like mining companies)
might be the sole source of funding and therefore require a
certain commercial presence. Two possibilities were discussed
for avoiding conflicts between funding and commercial
sponsors: create a national organization to collect all
donations on behalf of the freenets which could then
redistribution of an "impartial" basis; or set up an
"independant" Freenet foundation in each city to collect
donations for the freenet as a charitable foundation.