Being Digital, and Domestically Challenged, Part 2 Leslie
Regan Shade McGill University, Graduate Program in
Communications 3465 Peel St., Montreal, Quebec H3A 1W7
Internet: ac900@freenet.carleton.ca A discussion paper
prepared for Community Access to the Information Highway,
Ottawa, May 7-9, 1995. Copyright 1995 by Leslie Regan Shade.
The paper is publically licensed so that it may be copied for
further distribution, provided that it is copied and
distributed in its entirety, including this title page.
_Introduction:_ These ruminations on gender and the net
continue previous work I've done on gender issues in computer
networking and in particular, a recent discussion paper for a
CIAC/Industry Canada Invitational Workshop on urban access to
information technology. In that paper I briefly outlined the
various facets related to access, including: --the hardware
and software to support communications --resource discovery
tools to expedite the exploration of the Internet --a
user-centred design --a multifarious array of content
--network literacy --domestic placement of hardware and
software Here I'd like to discuss: --the continuing
development of online resources developed for and by women
--current projects in Canada designed to get more women
online --the increasing social discourse surrounding the
domestication of information technology, and --the need for
women to be integrally involved in Canada's public lane on
the `info-highway-bahn' _Demographics Again_ Yes, Virginia,
there are more men online that women. J.C. Herz (female)
wrote, regarding the presence of women in cyberspace: "Away
from the subdivisions of online suburbia, the Net rolls away
in vast stretches of coiled copper telephone wire and
supports a free-ranging population of info addicts, Sega
warriors, crypto-anarchists, and teen hackers. Forget the
media ballyhoo about electronic town halls and virtual
parlors; the net is more saloon than salon. Not too many
women in these here parts, scant discussion of philosophy and
impressionist paintings, and no tea sandwiches. Rather, much
of the Net exudes a ballistic ambience seldom found outside
post-apocalyptic splatterpunk video games. Someone should
nail up a sign: `Now entering the Net. Welcome to Boyland.
Don't mind the bodily fluids and cartoon-caliber violence.
And if you can't take someone ripping your arm off and
beating you with the bloody stump, go back to where you came
from, girlie'....As one netter put it, `Chicks on computers
are considered to be chicks first, and human beings second
(if at all). It's something special if you meet a babe on a
BBS'. As a BBS babe, I have to agree. If someone were to ask
me how many of us there are, I'd give the easy answer: damn
few." (Herz, 1995, 52-3). A recent survey on users of the
World Wide Web user revealed that: "Preliminary results of a
Georgia Tech survey finally lift the veil on the demographics
of the passengers on the Information Superhighway. Using the
World-Wide Web (WWW) and technology developed at Georgia
Tech, researchers Jim Pitkow and Mimi Recker now know that
the typical user is a 30-year old educated male from North
America who works with computers...The results enable
businesses to target their services, as well as facilitate
development of user-friendly information technologies.
Wide-spread networking coupled with the ease of publishing
multimedia materials within the Web will support radical
changes in areas such as medicine, education, business, and
entertainment" (see Georgia Tech, 1994). An investigation of
the users who access the Internet through the online
catalogue and information system at the University of Toronto
revealed that most of the users (91%) owned a computer and a
modem (74%) and were accessing the Internet from home (56%).
The study also "supported the popularly held idea that the
Internet has more male than female users since we found that
76% of the respondents were male. This is from a general
university population which is only 48% male. In a similar
online survey of users of the OPAC [at University of
Toronto], the percentage of male users was 51% so the
difference appears to be related to the Internet, not to,
say, a greater tendency among men to answer surveys online.
The Internet provides access to both academic resources and a
wide array of non-academic sources whereas OPACs provide
access mainly to required academic resources. Therefore these
data might be interpreted as supporting a popular notion of
computer usage; that is that males like to explore the
potential of computers while women prefer to use systems in a
task oriented context" (Tillotson, et.al., 1995). Nancy
Tamosaitis (1995) researched male and female participation in
commercial online services, and came up with low figures for
female participation: Estimated Males/Females Online 92/8%
CompuServe 65-75/25-35% America Online (AOL) 77/23% GEnie
90/10% Delphi 90/10% eWorld (Macintosh) 60/40% Prodigy
85-90/10-15% guesstimate for "the internet" Tamosaitis
attributes these low figures for female participation to the
fact that most online forums have little to offer in the way
of content for women. For instance, of the many CompuServe
forums, only nine are found with the keyword "women", and of
those, six are shopping services and one is a collection of
pictures of girls in lingerie. (However, in 1994, U.S. News
Online, a conference on CompuServe for the magazine U.S. News
& World Report, hosted an online symposium to discuss
issues facing women around the world. The conference, which
started on International Women's Day, included an
international cast of women leaders in politics, healthcare,
economics, and the arts). AOL has forums for Women's Day
Online and Women's Center. An exception to this would be
Women's Wire, an online service based in San Francisco, whose
goal is to provide a multifarious array of content for the
diverse information needs of women. There, participation is
90% women [info@wwire.net]; ECHO (East Coast Hang Out)
[URL:http://www.echonyc.com/], and the Well [URL:
http://www.well.com] both have women as active participants.
What is the gender breakdown for community nets? My sense is
that more women are participating in the development of
community nets as users, volunteers, and staff. The National
Capital Freenet survey currently underway by researchers at
the Communications Research Centre preliminarily finds higher
participation by women in the NCF than on the Internet, but
female participation does not equal male participation.
_Women's Content & `Unintended Consequences'..._ I've
been following (with interest and horror) both the popular
media fascination with the `information highway', and (with
less horror and more approval and bemusement) the appearance
of popular media forms on the Internet itself, aided and
abetted by the explosion of the World Wide Web. Content
designed for and by women has been increasing, and covers a
diverse topical range- for the academic to the activist to
the anarchist. There's both solid and indispensable
information and resources, a sense that information can be
empowering, and a playfulness and zestful irony. It is a
fulfillment of `creating a cyberspace of our own' (Ebben,
Kramarae, 1993, p. 15). A brief perusal of W3 sites developed
by and for women can be loosely classified into the following
topical categories: --Computer Science and Engineering (i.e.,
TAP: Tapping Internet Resources for Women in Computer
Science, Ellen Spertus' Women and Computer Science, Univ.
Maryland Database on Computing) --Academic Programs, (i.e.,
Univ. Maryland Women's Studies database) --Gender and
Sexuality --Healthcare (i.e, breast cancer info, midwifery)
--Activism (i.e., On The Issues magazine, IGC and Web
resources, Women's Wire, Feminist Activist Resources on the
Net, Rock for Choice, Assault Prevention Information Network,
domestic violence) --Gender and the Net (Webgrrls!,
Spiderwomen, The Pheminist Cyber Roadshow, CPSR's resources)
--Fun Things (fanzines, newsletters, personal home pages)
These resources differ in attitude and scope from those
concocted by commercial entities. For instance, Jeanne Beker
of CITY-TV's FT-Fashion Television has set up a W3 site
@fashion located on MCI's server. Quoted in the Toronto Star,
she says that "Ninety to 95% of Internet users are male...We
want to cultivate a female audience". The article further
says: "Once women are hooked on @fashion, MCI feels they will
just naturally want to spend money in their electronic
marketplace...[says Beker] `Women will be able to see Victor
Alfaro's latest show on @fashion, then go shopping for his
clothes in the cybermall'" (Morra, 1995, D3). Women don't
need clothesware-they need hardware! Why the presumption,
though, that women's content must be commodified? Is this
sentiment an attribute of gender, or does it merely reflect
prevailing business inclinations? For instance, the
preponderance of submissions to the CRTC in response to the
Information Highway Hearings (Public Notice 1994-130) reduced
Canadians to mere passive 'consumers' of the products that
the telephone, cable, and television industries want to
propagate, and reflected business prospects and managerial
implications (Shade, Feb. 1995). My sense is that computer
networking will become yet another example of how women's use
and appropriation of a communications technology changes its
original trajectory-in this case, the current commercial
rhetoric which essentially espouses a one-way flow of
information and pitches consumer marketplaces. (It's
interesting to note that the original developers of
internetworking technology, including groups at XeroxPARC,
various universities, and grassroots coalitions, built up the
technology to champion socialization and community. Their
overriding concern was to make the technology openly
accessible to the public, and not confined to a technological
priesthood (see Rheingold, 1993). The unintended consequences
of women's use of technology is vividly illustrated by the
social history of the telephone: "...from the first decades
of the twentieth century, women used the telephone, and used
it often, to pursue what they, rather than men, wanted:
conversation" (Fischer, 1992, 233). Michele Martin's account
of the early development of the telephone system in Canada
relates how women subscribers were primarily responsible for
developing a viable culture of the telephone, thus
appropriating it use in ways unforeseen by Bell and changing
its public perception as a `germ collector' and
`nerve-racking' technology (Martin, 1991, p. 162). Women
tended to use the telephone for talking to one another and
shopping at home, and the rural party- line system allowed
for participation in community life by `meeting on the
lines'. Such uses compelled Bell to change their
developmental strategy to encompass domestic use. Many
studies, as documented by Fischer "confirm that women today
are much heavier users of the residential telephone than are
men" (Ibid, 232). But how are women using the telephone? Ann
Moyal's case study of telephone use by women in Australia
affirmed a vigorous and forceful feminine culture of the
telephone within a diverse cross-spectrum of women, where the
telephone served to fulfill social, familial. economic,
volunteer, and community activities (Moyal, 1993). These
findings were also affirmed in Lana Rakow's study of rural
American women, where the telephone served to link both the
public and community life, and the private, domestic sphere
(Rakow, 1992). Given the increase in diverse women actively
staking out some of that `electronic frontier' turf that I've
witnessed and participated in during the last few years, I
imagine the same progression will happen with the emerging
information infrastructure. _Current Projects in Canada_
Several ongoing projects in Canada have as their goals the
integration of women into the `information infrastructure'.
--Canadian Women's Networking Support Program, Web/NirvCentre
CWNSP is available on the Web [info@web.apc.org], a computer
network specifically designed for people working on the
environment. women's issues, international development, human
rights, education and social justice. The aim of the CWNSP is
to get grassroots' and NGO women's organizations online. They
have produced a guide for women, have given demo's at women's
conferences across the country, and are developing a
cross-Canada mentoring program. They are organizing
communications for Canadian women's groups who are
participating in the September 1995 Beijing UN Worldwide
Conference on Women through several conferences (Surman,
1995). [for info contact:women95@web.apc.org]. See also URL:
http://www/web.apc.org and
http://spinne.web.net/homebase/fem.html Web is a founding
member of the Association for Progressive Communications
(APC), a collection of networks from around with world with
similar mandates. A recent compilation of women's
organizations online with the APC and partner networks
attests to the diversity of organizations. Over 80 groups in
Africa, Australia, the Philippines, Belgium, England,
Switzerland, Brazil, Ecuador, Mexico, Canada, and the U.S.
are represented. Issues of concern include healthcare, the
environment, the media, education, legal services, housing,
and economics. Groups include the Tanzania Media Women's
Association; Australian Office of the Status of Women; The
Centre for Women's Resources in the Philippines; the
Brazilian Associacao Democratica Feminina Gaucha; Women in
Development Europe; in the U.K., Baby Milk Action, Oxfam
Gender & Development Unit, Women's Aid to Yugoslavia,
Women's Environmental Network, and the Manchester Women's
Electronic Village Hall; in Canada the YWCA and Nova Scotia
Advisory Council on the Status of Women; and in the U.S., the
Boston Women's Health Book Collective, Global Fund, League of
Women Voters, Women's Cancer Resource Center, International
League of Peace & Freedom, Women's World Banking, and
many others. Virtual Sisterhood, an initiative of
WomensNet/Institute for Global Communication, also an APC
affiliate [URL: http://www.igc.org/vsister/vsister.html] is a
global women's electronic support network dedicated to
increasing women's access to and effective use of electronic
communications. They are currently producing a directory and
resource guide, multi-lingual information resources, and a
newsletter, and have a discussion list, vs.onlinestrat, set
up at WomensNet@IGC. [For more information contact
vsister@igc.apc.org] --Ellen Balka Prof. Ellen Balka of
Women's Studies at Memorial University has been examining the
accessibility of computer networks to women's organizations
in Newfoundland and Labrador. In their paper Balka and
Doucette (1994) addressed two areas of access: i) the extent
to which women's organizations have access to computer
hardware and software; and ii), the extent to which these
groups have access to knowledge required to successfully
utilize computer equipment. She has also examined some of the
social and technical problems faced by workers in
organizations serving women as they attempt to use computer
equipment. [ebalka@leif.ucs.mun.ca] --E-Connections
E-Connections conducted an Ontario Network Infrastructure
Program (ONIP) sponsored feasibility study from July 1994-
March 1995 which investigated technical and social issues
surrounding the use of electronic mail (e-mail) within non-
profit and labour organizations in the Province of Ontario.
Steering committee members represented the housing, labour,
childcare, social services, and women's sector. E-Connection
has become a partner of the Social Development Network, and
an implementation proposal has recently been brought forward
to the Council for an Ontario Information Infrastructure.
[e-mail ac900@freenet.carleton.ca for a copy of the
feasibility report]. The E-Connections e-mail design has an
emphasis on developing infrastructure and applications for
supporting strong security, and using encryption and digital
signature technologies to ensure the privacy and authenticity
of communication. This requirement is based on the recent
experiences of organizations currently using the Internet and
a clear recognition of the confidential nature of many
activities of organizations within the non-profit sector. In
particular, many women's groups deal with issues of a very
sensitive nature, i.e., woman abuse, sexual assault, incest
and child abuse, and the need for safe and secure security on
computer networks is of paramount concern for the women's
sector. Women's groups in Ontario are varied in both focus
and scope. They include, for example: shelters for battered
women; hostels for homeless women; telephone crisis lines and
rape crisis centres; education and political advocacy
agencies; counselling and referral agencies; community
centres and community organizations; women's agencies serving
particular cultural groups; student associations, and
research centres; professional organizations (teachers,
scientists, etc.); drop-ins;women's health organizations;
agencies serving disabled women; legal advocacy
organizations; social and arts organizations; housing
advocacy groups; self-help organizations; business
associations; native women's organizations; unions;
publications and publishing; childcare organizations.
Domestication of Cyberspace The creation of public access
network sites in community centres and public libraries will
be a necessary requisite to meet universal service goals (see
Skrzeszewski, et.al., March 1995). However, true access and
ubiquity will not be attained until networked technology is
"easily" and economically brought into the home. And, such
domestic ubiquity will significantly increase women's access
to the information infrastructure. There is a prevailing
social discourse now surrounding the information highway, as
reflected in advertising, the media, and in some commercial
applications, that situates networking technology within the
domestic sphere. A cursory examination of current advertising
in popular computing magazines reveals the same theme: white,
nuclear families gathered around the new `electronic highway'
hearth. Indeed, the discursive strategies used to debate the
new `interactive' technologies are surprisingly the same as
those used to discuss the introduction of television into the
post-war economy and new suburban landscape, where television
came to be seen as the "window onto the world", and
spectatorship became privatized and domesticated. It was also
a time for the entrenchment of women within the domestic
arena, the proliferation of the nuclear family sensibility
amidst cold-war rhetoric, and the burgeoning spread of
single-family homes in the new Levittowns. (Spigel, 1992).
So, the introduction of Bob, Microsoft's new `social
interface', replete with a `back to the gee-whiz 50's' ad
campaign, smackingly redolent of life lived high-on-one-
income, should come as no surprise. (Although I know that Bob
has to be one of the most ubiquitous American names for men,
I can't help but think that it stands for `BIll's Our
Boss'...) As John December wrote about the concept of Bob,
"we need to give people Net information literacy as well as
Net social skills to uncover the brilliance of other minds.
I'm worried that Bob is a commodity that is a quick fix to
this. I'm worried that Bob is a trend toward computerizing
socialization rather than socializing computing" (December,
1995; see also Gurak, 1995). Recent feminist perspectives on
technology stress the social context of technology where the
importance of the various and heterogeneous social factors in
the shaping of technological design, change, and diffusion,
and the interrelatedness of the work, lives, and status of
the producers and consumers are explored. This research
agenda concentrates on the effects of society on technology,
rather than just the effects of technology on society.
Wajcman (1991) demonstrates that political choices are
integral in the very implementation and design of
technologies. For instance, in her discussion of domestic
technology, she urges an analysis, not only at the design
level of specific technologies, but also at its location
within both the public and private spheres. How have the
designers of domestic technologies structured their tools
around gender assumptions? We need to ask the same about
networked technologies. How does this technology effect
social relationships? How are humans shaping this technology?
How are technologies gendered? There needs to be a focus on
the user, and studies of technology on the everyday lives and
work practices of citizens. For instance, in speculating on
the advent of the `smart home' and `wired cities', we need to
consider howl the incursion of various innovative networked
technologies into the home will effect family structure and
community life. In the design of such `smart' homes, are
women considered a relevant social group by the designers,
architects, and technologists? Berg (1994b, 167) poses three
interrelated questions: 1) what material appliances are
actually in the making today?; 2) what kind of household
activities are the new artefacts or appliances meant for?-is
housework taken into consideration in the design process?; 3)
who are the consumers the designers see as their target
group? _Conclusion: Who Is Charting the Information Highway?_
Certainly the current realities and prognostications of the
information infrastructure highlight the need to
reconceptualize public interest perspectives and reevaluate
the role of such technologies in participatory democracy. For
instance, at a minimum, these policies should: --ensure that
a heterogeneous public is represented in policy discussions,
so that the perspectives of those groups in society that may
be affected by the introduction and deployment of new
technologies are consulted; --research the needs of diverse
user communities to ascertain what essential services are for
social service and community development delivery; --research
access issues as related to user interface; --research vital
policy issues related to privacy, copyright, and intellectual
property; --guarantee that the public has facilitated access
to the existing public information services while the
transition to the electronic medium is underway; --ensure
that public education and information programs related to the
new electronic networks is provided for the public at large.
Public policy statements on `universal access' to the
information infrastructure, to date, have not explicitly
addressed the gender disparity. An exception is the Coalition
for Public Information, an initiative of the Ontario Library
Association, which has, through a series of public
consultations, formulated, "Future-Knowledge: a public policy
framework for the information highway". One of their
principles under "Universal Access and Ubiquity" is: Gender
Issues Women are still under-represented in almost every
aspect of computer culture, from programming, to product
design, to use of the information infrastructure. The
Coalition encourages the development of educational software
and training material which is gender-sensitive, takes into
account gender differences in learning styles, and avoids sex
stereotyping. The Coalition recommends the development of
online gender issue information services. Such services could
includes listings of technology training and applications
opportunities for women. The Coalition recommends the
development of on-line harassment guidelines which would
govern the use of the Internet by everyone who receives an
Internet account. These guidelines would also include
grievance procedures for complaints of on-line sexual
harassment (Skrzeszewski, Cubberley, 1995, 9-10). Many public
interest groups and activists are calling for the continuance
and nurturance of a public information lane on the `info
highway'. Women must be involved in this public lane. As Mark
Surman wrote in his submission to the CRTC, "If Canada is to
maintain a well rounded communications system, enhance its
global competitiveness and promote the opportunities for
public-self expression which are essential to the health of a
democracy, the Commission must include provisions for a
public lane as it writes the regulation that will define
Canada's information highway" (Surman, 1995). Ursula Franklin
has written that women's greatest contribution to the current
technological landscape lies in their potential to change the
present structure by "understanding, critiquing, and changing
the very parameters that have kept women away from
technology" (Franklin, 1990, 104). Correspondence with women
and women's organizations has revealed that women are excited
about the potential for women to actively and constructively
use computer networking technology to organize
electronically, create new communities of interest, and to
solidify existing communities. Access to computers and the
Internet is one of the major barriers right now. Perhaps what
is needed is to coordinate nation-wide efforts, particularly
with respect to initiatives to provide training, access to
hardware and software, and to support the development of
content on community networks, such as compiling local
resources of interest. Part 3: what are the most appropriate
technological and public policy means to provide ubiquitous
residential access to the Internet at an affordable rate?
_Other reading and resources_ Balka, Ellen and Laurel
Doucette. The Accessibility of Computers To Organizations
Serving Women in the Province of Newfoundland: Preliminary
Study Results. _Electronic Journal of Virtual Culture_
Special Issue on Gender Issues in Computer Networking", July
26, 1994.
[URL:http://www.inform.umd.edu/Educational_Resources/Academi
cResourcesByTopic/WomensStudies/Computing/Articles+ResearchP
apers/ArachnetJournal/balka] Berg, Anne Jorunn.
-Technological Flexibility: bringing gender into technology
(or was it the other way around?), pp. 94-110 in _Bringing
Technology Home: Gender and Technology in a Changing Europe_,
ed. Cynthia Cockburn and Ruza Furst Dilic. Buckingham;
Philadelphia: Open University Press, 1994. -A Gendered
Socio-Technical Construction: the smart home, pp. 165-180 in
_Bringing Technology Home: Gender and Technology in a
Changing Europe_, ed. Cynthia Cockburn and Ruza Furst Dilic.
Buckingham; Philadelphia: Open University Press, 1994.
December, John. Searching for Bob. _Computer-Mediated
Communication Magazine_, vol.2, n.2 (February 1, 1995): 9.
[URL: http://sunsite.unc.edu/cmc/mag/1995/feb/editorial.html]
Ebben, Maureen; Kramarae, Cheris. Women and Information
technologies: creating a cyberspace of our own, pp. 15-27 in
_Women, Information Technology, & Scholarship_, Center
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of the Telephone to 1940_. Berkeley: University of California
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Laura J. On `Bob', `Thomas', and Other New Friends: Gender in
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