Panel: Perceptions of Reality on the 'Net: Who is Charting
the Information Highway? (Keith Kelly, Valerie Collicott,
Leslie Regan Shade, Mark Surman) After a brief review of the
day's agenda, facilitator Dennis Lewycky introduced the panel
members. Keith Kelly Keith Kelly, National Director of the
Canadian Conference of the Arts (CCA), discussed culture and
the Internet. He started off by noting that his definition of
culture comprised the arts and cultural industries. "For our
community - artists and content creators - the prospect of
reaching a wider audience has always been an irresistible
dream," said Kelly. Although disseminating their art and
messages via the Internet is an artist's dream, the
environment is hostile to artists on a number of fronts.
First of all, artists had no real input in the design of the
information highway. Moreover, artists lose ownership of
their art through this medium, and they end up not being
paid. It is obvious to Canadian artists that the technology
is dominated by foreigners, particularly those from the
United States, and that there are many obstacles to reaching
the community via the Internet. Obstacles to reaching the
community are primarily financial in nature. Kelly referred
to "a modest proposal" made to the federal government in the
1970s for $150,000 to link 23 artist-run centres. This
initiative was not funded, as the federal government could
not see the potential in this type of linkage. In the 1980s,
the music industry attempted to create a network that would
link managers, salespeople, and consumers. The initial
conception never materialized, although a less ambitious
version did. Recently, CultureNet has been established
through a collaborative effort between CCA and the University
of Calgary. Representatives from diverse communities were
part of the creation of this net, although there is a concern
about issues of elitism. A workshop was held by CultureNet in
March, and organizers were shocked at the fact that five or
six of the artists didn't have access to a computer. "It's
all very well to talk about access, but when we are talking
about organizations that don't have resources to buy a
computer, then there's a problem," stated Kelly. Artists are
undergoing a disenfranchisement process as the federal
government keeps cutting and putting off financial backing
for initiatives. "Artists regard these new technologies as a
new uncharted frontier," said Kelly. Although the information
highway can create "a stronger bond among Canadians", the
public-policy vacuum in this area is an issue of concern.
"When the Canadian National Advisory Council was formed, only
one artists was represented - John Gray," said Kelly. "The
content providers are seriously under-represented." Kelly
also called attention to the archaic intellectual property
regime in Canada, established in 1924. "I see promise, but I
also see lots of issues" involving "moral and other aspects
of the information highway," Kelly concluded. Valerie
Collicott Valerie Collicott, Communications and Accessibility
Consultant, introduced her guide dog to participants, and
proceeded to introduce herself as "a novice Net user".
Collicott uses Vision Information System (VIS), a local
bulletin board. She is a six-month member of the National
Capital FreeNet, and has yet to experience logging on to the
Internet. She accesses VIS mainly to keep abreast of
community events, and to share information on technology.
"The System is a testing ground for getting around in
bulletin boards," she said. There are 4.2 million people
living with disabilities (PLWDs) in Canada, Collicott
explained; 600,000 of these people are blind or visually
impaired. This segment of the community has had limited
access to print information. Because of this limitation, and
particularly since Braille is becoming outdated, new
technologies carry the potential for exciting new methods of
communication for PLWDs. However, because PLWDs represent
only a small market-share, these technologies are often not
readily adaptable to the needs of people living with a visual
impairment. Technologies such as voice synthesizers do exist,
but are very costly, adding $2,000 to the cost of a computer.
Other barriers for PLWDs participating on the Internet
include: * The cost of having to use a minimum of two
different types of technology simultaneously; * The cost of
online services, particularly since it takes a long time for
voice synthesizers to read text, commands, and graphics; *
The amount of time it takes to get online and read the
Internet; * The difficulty for voice-synthesizers in reading
graphics and CD-ROMs, making "user-friendly" icons far from
user-friendly for PLWDs; * The lack of training and trainers
with hands-on experience with PLWDs; * The lack of good
resource tools; * The necessity of sticking with text-based
information. Factors prohibiting access for PLWDs include
their limited access to technology and resources þ
which is compounded by the fact that 80% of PLWDs are
unemployed. "We tend to lag behind the advancement of
technology. We are always playing catch-up, but we never do
catch up," said Collicott. "It can be very frustrating and
disorienting to go on the Net," Collicott remarked. "It's
difficult to move around." If Net users didn't include as
many commands and graphics in their messages, the Internet
environment would be far more friendly for PLWDs. Vertical
menus and number menus are user-friendly tools for people
with visual impairments. Collicott noted that commercial
networks are attractive for PLWDs because they are well-
organized, if expensive. Collicott concluded her presentation
by saying that there needs to be more consultation with
PLWDs, more programs to enable PLWDs to move around hostile
environments and more community resource lists online.
"Although we have been restricted in getting access to
information, we have been getting more access," said
Collicott. "We don't have equal access, but we have more. We
are one of the segments of the population that requires
access to information in a desperate way." Leslie Regan Shade
Leslie Regan Shade used a series of overhead projections to
illustrate mainstream media's coverage of gender issues and
the Internet. The media has presented the Internet as a
hostile place for women who want to go online, instead of
promoting community-building for women. The demographics of
women who are online are hard to ascertain, Shade pointed
out. However, it is certain that there are more men online
than women. Shade quoted J.C. Herz, who describes the
male-dominated environment of the Internet as follows: The
net is more saloon than salon. Not too many women in these
here parts, scant discussion of philosophy and impressionist
paintings, and no tea sandwiches. Rather, much of the 'Net
exudes a ballistic ambience seldom found outside
post-apocalyptic splatterpunk video games. Someone should
nail up a sign: `Now entering the 'Net. Welcome to Boyland.'
According to one survey, the typical user of the World-Wide
Web (WWW) is a 30-year old educated male from North America
who works with computers. Another survey revealed that 91% of
users own a computer and 74% a modem, while 56% gain access
to the Internet from home. A further study concluded that
"males like to explore the potential of computers while women
prefer to use systems in a task-oriented context". Males also
make up the highest percentage of users of commercial online
services. The reason that there is little female
participation is that there is little content for women.
Exceptions to this are Women's Wire in San Francisco, whose
goal is to provide a multifarious array of content for the
diverse information needs of women, where female
participation is 90%. Female participation in ECHO (East
Coast Hang Out), the Well, and APC Networks is also high. In
terms of female participation on community nets, Shade said:
"My sense is that more women are participating in the
development of community nets as users, volunteers, and
staff." Shade gave a list of resources for women on WWW,
pointing out that the content for women has been explosive,
and that there is a sense that information is power and that
it can also be playful. Information on gender, sexuality,
breast cancer, midwifery and sexual assault can be accessed
online. "These resources differ in attitude and scope from
those concocted by commercial entities," she noted. She
referred to a WWW site for fashion shopping, and remarked:
"Women don't need clothesware - they need hardware!" In a
passing comment, she noted that Barbie will soon be coming
out with a server. In short, the content of commercial
servers is largely commodity- oriented. Current advertising
campaigns harken back to the television campaigns of the
1950s: in many ads, particularly those produced by Microsoft,
the Internet is portrayed as the family hearth around which a
white, middle-class nuclear family sits smiling as it
prepares to go online. These ads are "a Forrest-Gumpization
of user interface". Shade drew parallels to the environment
in which the telephone was advertised. Citing Marshall
McLuhan's Mechanical Brides, she noted that the telephone was
appropriated by women in a way that was not anticipated by
the telephone's creators, who saw it largely as a business
tool. In the same way, women can reclaim the Internet and
reverse the original intention of its creators by going
online and creating networks among women. "True access and
ubiquity won't be obtained until the technology can be
brought into the home," stated Shade. She quoted Dr. Ursula
Franklin, who wrote that women's greatest contribution to the
current technological landscape lies in their potential to
change the present structure by "understanding, critiquing,
and changing the very parameters that have kept women away
from technology". Questions need to be asked, such as: "How
does this technology affect social relations?"; "How are the
technologies generated?"; "How will they affect the home?";
and "Who are the consumers?" To date, the only place where
gender issues have been addressed is in the Coalition for
Public Information. Gender issues can be brought to the
forefront of policy and design decisions if women become more
involved in this technology and critique it. The only way
this will be possible is if there is national coordination
and access to the technology. The ultimate goal is ubiquitous
residential access at an affordable rate, Shade concluded.
Mark Surman Before addressing the topic of computer
networking and the popular mind, Mark Surman had one piece of
advice for participants: "Beware of self-styled slick
revolutionaries who are bearing gifts." They will try to make
people believe that technology will cure all the social
evils. "There is a sense that a revolution is happening and
that Utopia will come," said Surman. "I want to talk about
where this sense of revolution is coming from, what it means
and why we should be wary of it." Surman pointed to WIRED
magazine as an example of the sense that there is a
revolution under way. "WIRED claims that we are going to
return to the great days of American democracy, Tom Paine,
and Thomas Jefferson," Surman stated. "If we believe WIRED,
we are entering a type of revolution that hasn't occurred
since the Gutenberg press." Surman noted that this sense of
euphoria and utopia is not just present in WIRED magazine,
but can also be seen in the words of politicians and the
business press. "Where you really see excitement and a sense
of Utopia is in the business press, because they can sell us
more computers." Referring to a current editorial in Canadian
Business Magazine, Surman illustrated the sense of freedom
that is being proclaimed on account of the new technology.
The editorial proclaims that modern society is free because
it has computers and dishwashers; however, Surman noted, it
failed to point out the number of people who don't have
either. "The correlation between social transformation and a
box isn't that simple," he said. "The technology does have a
lot of potential, but that's not all it takes!" There is
nothing inherently wrong with the idea of a wired revolution,
because there is potential for social change and a sense that
activists can communicate amongst themselves. On the other
hand the idea of revolution that has been proclaimed is too
simplistic. "What we have to do is to think, not about the
simplistic box, but about the complexity of the way things
are organized." If the revolution were slow-paced and well
thought-out, then it would be more successful. Like Shade,
Surman drew parallels with the emergence of the Internet and
that of past technologies, in this case radio. Radio was
marketed as the new revolutionary tool when it first came
out, but it was soon commodified and never retained its
radical potential. A similar case occurred in the 1970s with
cable television. And the same thing will happen with the
Internet þ space is already being sold on Web pages.
The problem is that people associate action with the
technology instead of with the model on which the technology
is based. It's not good enough to proclaim that "we have
arrived" just because we have the technology. Social change
is far more complex, Surman stated. It is not too late to
"reverse" the technology, as long as we don't get "sucked
into" the vision of Utopia. "The first thing to do is to make
sure that the values of the models that we have today are
replicated," Surman said. "We have to be vigilant and aware
and think about the positive aspects." Surman closed his
presentation with a list of suggestions to ensure that the
information highway embodies community values which included:
* Ensuring that the media hears diverse voices from community
groups; * Ensuring that community voices are heard in policy
decisions; * Thinking creatively about public spaces, also
known as the electronic commons, and how these are funded; *
Working together to think about issues deeply. "We shouldn't
give up the idea that we can create a democracy. But it is
what we do that counts, and this conference is one place in
which we can do it," Surman concluded. Marita Moll: Response
Marita Moll responded to specific issues in each speaker's
presentation. She started by quoting Alfred Whitehead in
Marshall McLuhan's book The Medium is the Message: "Major
advances in civilizations were processes that all but wrecked
the societies in which they occurred." Moll pointed out that
these lines have cropped up time and again in different
contexts over the last six months, one being the Oklahoma
City bombing. "Most of our advances have been technological,"
she pointed out. She referred to a passing comment by Surman
that "we are not living a day-to-day revolution". Moll
disagreed with this statement, arguing that technology is
changing rapidly from day to day. In response to parallels
drawn by Surman between radio and the Internet, Moll noted
that the change is being managed in the same way as it was
during radio days. In those days, a few activists were
involved, but they didn't manage to effect much change.
Instead the medium became commercialized: "The radio didn't
end up being a peoples' tool," she said. "We can't be ensured
that two-way interaction will be a people's tool," she
commented. "The Internet is a threat to the way we work,"
Moll continued. "We need to create a space in which the
community can work. Our communities aren't working very well
any more, and maybe that's because of technology ... We have
gone too far." She referred to a John Perry Barlow article in
Utne Reader which described the elements that make up a
community, including diversity, ownership, and the sharing of
experiences to promote common causes. She wondered out loud
whether such things could exist in an electronic medium, and
then answered: "These are things that can only be built by
the community itself." Women and people living with
disabilities also have to make connections. "The main issue
is not information," said Moll. "I'm swamped with
information. What I don't always have are the right
connections. We have to get to the other part of the
community that isn't well represented. We need the government
to understand that the people must design the tools. We need
to grow these tools from the grassroots." Turning to the
issue of artists, Moll agreed with Kelly that they do not
have control over the medium. "Artists have to get in there,
and we have to support them and help them maintain ownership
of their products." Moll concluded her response with the
following statement: "The Internet has enormous potential
only if we maintain control over how the medium is
implemented. It is a red herring. We need to talk about
communities. This is where connections are made. We must be
very proactive. You have to focus on how you can work to
change things." Discussion A participant noted the
international component of the Internet, and the Net's
transcendence of geographical boundaries. New communities,
such as environmental groups, are being formed on the
Internet and these are in need of funding. The speaker asked
the panel to address how these communities would be funded,
and if they envisioned a United Nations Advisory Committee on
the Internet. Moll answered that geography is not a limiting
factor, but that people can have the most impact by focussing
on their local communities. A UN body might detract from such
activism. She noted that talk about an international body is
under way among members of the G-7. Another delegate called
attention to the fact that the beneficiaries of the Internet
will be multinational corporations. He took issue with
Surman's argument that the "box" does not determine the
model: "The box itself determines the models and how people
communicate," he proclaimed. He disagreed with the emphasis
on networks bringing about change. Citing a quote from
McLuhan about the nature of the word "interactive", and the
tendency for the user to become merged with the system as
one, the participant noted that the system does not benefit
the user in any way, particularly since it is controlled by a
very small group of people. This group of people is getting
smaller and will eventually dissolve, giving a false
appearance of anarchy. Moll agreed with the participant's
statements, but highlighted the fact that it is no good to
simply point out these things without fighting for change.
"We have to do something, that's our hope," she said. A
Vision TV representative noted that getting communities to
accept media other than print is a very difficult task.
Regarding Moll's comment about growing tools from the
grassroots, the participant asked whether there would be
low-tech Web pages for community groups, which would look
terrible because of a lack of resources for developing snazzy
pages. Surman responded that the model behind community TV is
not a good one, as it is controlled by a small group of
people: "Community TV isn't there to help people think - it's
there to churn them out." Another delegate warned against the
polarization that was happening among the groups in the
conference so far, and called for collaboration between
federal, industry, and community groups. It is important for
community groups to influence discussions at the federal and
international level instead of avoiding them, he said. The
issue of gender-switching on the Internet was brought up by a
group member. Shade addressed this issue, saying that it is a
"titillating" subject, but that, more than anything, all it
does is provide a topic for academics to write about. One
speaker asked whether any thought had been given to how WWW
could benefit community groups in terms of collecting funds.
There is an opportunity here, he pointed out. He also drew
attention to the fact that privacy can exist on the Internet
through anonymous posting and cryptography: "There are ways
to make this public space private," he concluded. The session
was adjourned.